Marketing Your Property: A Unique Approach

Homes by the water appeal to particular types of people, and targeting them is a specialised skill in itself. Of course we advertise in the local press, but because 82% of our buyers come from further afield, particularly London, the Home Counties and the Midlands, we’ve developed marketing strategies accordingly. For example, for nearly 20 years we have displayed at both London and Southampton international boat shows, and exhibit at other high profile events such as Cowes Week, Henley Royal Regatta, and overseas exhibitions such as the Dubai International Boat Show. Inline with our focussed approach towards this specialist market we frequently advertise in prominent boating and lifestyle publications such as Motor Boats & Yachting and Yachting Monthly magazines, and national newspapers such as the Sunday Times and the Daily Telegraph.